School Stream is an downloadable app for school's and parents, designed to allow easier and better communication about all school activities and notifications. The client wanted a logo refresh and a new website. The platform is on WordPress so the back-end needed to also have an easy to use CMS. The app has a lot of features and as part of the website refresh I provided copy and also direction on the imagery.

Key objectives:

• Get people to try a demo School Stream

• Get direct contact with the Sales team

• Lead generation and to get more enquiries

• For the team to be able to use the website for their sales channels and communication

• Incorporate video testimonials as well a static

• Include a blog

• Include a pricing calculator design that's easy to use

• Integrates with Infusion Soft email client

Outcomes:

• A modern responsive design for mobile, tablet and desktop

• Provided unique copy, photography and product graphics that meet the target audience personas from the parents B2C needs, and B2B, affiliated with schools/parents.

• Minimal layout to achieve business objectives for the website, to gain more leads and enquiries

• One unique page to showcase all the product features of the app and a point of references for the sales team to reference

• Custom calculator design that gets the user to get to the purchase funnel quicker

• Custom blog and blog page design -easily editable in the back-end

• Custom form integration with Infusion Soft

• Updated logo with new font, original brand ID was was kept by making it cleaner.

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Role:

Web Designer, UX / UI Designer, Copy writer

Type / Media:

Logo refresh, New Website, UI design update to App user flow

Agency:

30 Acres